In short, marketing automation is the technology that helps companies attract and nurture leads and customers. While once used by only the largest companies and often those in high-tech industries, the technology is now implemented by small and midsized businesses and across industries. And marketing automation isn’t just for marketing anymore. Organizations today count on marketing automation to make their marketing, sales and customer experience initiatives more efficient and effective. But what is the C-suite expecting from marketing automation in the year ahead? To find out, ClickDimensions, in partnership with Ascend2, fielded the State of Marketing Automation Survey. The data in this edition of the study, titled Marketing Automation: A View from the C-Suite, exclusively represents the opinions of the C-level leaders completing the survey. We thank these busy professionals for sharing their valuable insights with us, and you. This research has been produced for your use. Put it to work in your own marketing strategy – whether to align your objectives with the C-suite or to convince executives to invest in a marketing automation solution. Clip the charts and write about them in your blog or post them on social media. Please share this research credited as published.
